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Direct linkNickerson, Catherine; Rapanta, Chrysi; Goby, Valerie Priscilla – Business and Professional Communication Quarterly, 2017
Our aim was to explore the influence of mobile learning on students' acquisition of conceptual knowledge of business communication, as well as on the development of their communication skills. We compared the performance of three groups of students according to the pedagogical approach that we used with them: a mobile learning group, a…
Descriptors: Electronic Learning, Instructional Effectiveness, Business Communication, Concept Teaching
Laster, Nicole M.; Russ, Travis L. – Business Communication Quarterly, 2010
This study elucidates pedagogical differences and similarities between the ways in which instructors from business and communication disciplines teach the introductory business communication course. During the spring of 2008, the authors surveyed 444 instructors teaching this course at colleges and universities across the United States. Their…
Descriptors: Business Communication, Teaching Methods, Interdisciplinary Approach, Introductory Courses
Burke, Lisa A.; James, Karen E. – Business Communication Quarterly, 2008
The use of PowerPoint (PPT)-based lectures in business classes is prevalent, yet it remains empirically understudied in business education research. The authors investigate whether students in the contemporary business classroom view PPT as a novel stimulus and whether these perceptions of novelty are related to students' self-assessment of…
Descriptors: Business Education, Lecture Method, Multimedia Instruction, Multimedia Materials
