Consumer insights are all around us. Yet it can be difficult for students to examine everyday consumption practices and see how this understanding has application. Using the simple premise of a favorite family recipe, students learn how insight can be hidden in plain sight. Beginning with conducting an in-depth interview, the assignment gives…

As a central area of study within the discipline, theories of interpersonal communication are the bedrock of many introductory textbooks designed for use in undergraduate courses on communication and communication theory (Griffin, 2012; Littlejohn & Foss, 2010; Miller, 2004; West & Turner, 2010). Though undergraduate students are, of…