Consumer insights are all around us. Yet it can be difficult for students to examine everyday consumption practices and see how this understanding has application. Using the simple premise of a favorite family recipe, students learn how insight can be hidden in plain sight. Beginning with conducting an in-depth interview, the assignment gives…

Google Docs, an online word processing application, is a promising tool for collaborative learning. However, many college instructors and students lack knowledge to effectively use Google Docs to enhance teaching and learning. Goals of this study include (1) assessing the effectiveness of using Google Docs in an out-of-class collaborative writing…

Technology has made a significant impact on assessment, including its use to automate assignment submission. On-line assignment submission, marking, and return were introduced into a fourth-year engineering management unit for the first time, and a formal evaluation was undertaken to assess student perceptions of this new development. Nearly all…