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Passyn, Kirsten A.; Billups, M. J. – Journal of Marketing Education, 2019
Teaching with cases, especially at universities where cases are not a regular part of the curriculum, poses challenges for both faculty and students. The results in this research present an effective and manageable method to introduce the case analysis process and to facilitate written case analysis for both students and faculty. Experiment 1…
Descriptors: Marketing, Grading, Teaching Methods, Universities
Cummings, Jeff; Hill, Stephen – Information Systems Education Journal, 2015
Instructors continually search for innovative approaches to interact with and engage students in the classroom. The tablet offers a potential innovation for this purpose. Tablet devices from Apple, Microsoft, and other hardware vendors have overcome many of the challenges of the past (e.g. cost and limited applications) to become useful tools for…
Descriptors: Handheld Devices, Technology Uses in Education, Instructional Effectiveness, Outcomes of Education