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Direct linkMorris, Paula T.; LeBaron, David; Arvi, Leonard – Marketing Education Review, 2015
Few, if any, marketing students are adequately prepared to conduct a thorough job search that will lead them to enjoyable, meaningful employment upon graduation. We present a method we have used in several classes that helps demystify the job search process for students. Using our approach, students have been able to discover their career passions…
Descriptors: College Students, Business Administration Education, Marketing, Job Search Methods
