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Direct linkThontirawong, Pipat; Chinchanachokchai, Sydney – Marketing Education Review, 2021
In the age of big data and analytics, it is important that students learn about artificial intelligence (AI) and machine learning (ML). Machine learning is a discipline that focuses on building a computer system that can improve itself using experience. ML models can be used to detect patterns from data and recommend strategic marketing actions.…
Descriptors: Marketing, Artificial Languages, Career Development, Time Management
