The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…

This document describes the reasoning behind the: (a) selection and ordering of objectives, (b) choice of commercial materials, and (c) preparation of materials for an individually prescribed mathematics curriculum. General considerations and objective selection for individualization are reviewed for the selection of objectives. General…

The inclusion of controversial issues in science curriculum development is discussed with special emphasis on the Biological Sciences Curriculum Study (BSCS). Guidelines for the responsible development and use of potentially controversial materials are included. (MA)

A study was conducted to describe and analyze the types of curricular and instructional approaches currently being used in adult literacy programs in New York City. A small representative sample of 16 programs and 48 staff members were selected for study. Information was gathered through onsite observation and interviews with 39 staff members.…

The first of two volumes dealing with the effective use of textbooks to teach reading, this booklet describes New Zealand's "Ready to Read" program and how materials are used in the curriculum to accomplish literacy goals. The first part of the booklet provides a general overview of the country and its educational system and of the…

One of a series of books that reprints significant articles, excerpts from books, and monographs that deal philosophically with problems in education is presented. The point is made that the distinctive feature of this series is that the selection of materials and their organization are based to a large extent on the results of a three-year…

The first part of this paper synthesizes a model for conducting inservice activities to assist schools in defining assessing the extent of open education and in identifying the action steps needed to move toward greater open education in classroom and school. Some of the implications of the basic assumptions underlying open education are…

This guide is for teachers and administrators involved in the preparation and implementation of kindergarten programs. Part I, in a series of captioned photographs, reviews basic qualities and needs of young children. Part II examines historical events important in the development of early childhood education, and describes several educational…

As phase 2 of the long-range plan to improve the teaching/learning process for industrial arts education in North Dakota secondary schools, a project was conducted to prepare curriculum materials vital to the implementation of the suggested curriculum structure outlined in phase 1. The project objective was to develop a draft copy of a curriculum…

Contends that multicultural education often is relegated to special ethnic food days or individual units inserted into the regular curriculum. Argues that multicultural education should be infused throughout the curriculum, instructional procedures, assessment, and even the structure of the school. (CFR)

Provided are special education guidelines (revised 1974) for exceptional (handicapped or gifted) American Indian and Alaskan Native children from birth through age 25 years in schools operated by the Bureau of Indian Affairs (BIA). Reviewed are broad philosophical guidelines emphasizing individualized instruction, objectives such as decreasing…

This curriculum bulletin has been developed to assist kindergarten teachers who work with bilingual five-year-olds. It contains activities which are appropriate for this age which relate to his cultural background and which deal with concepts within his immediage range of experiences. The handbook includes details on such topics as early childhood…

This instructional manual presents work experience program coordinators with special methods, competencies, and strategies for organization, implementation, and evaluation. The manual contains 13 sections: (1) assessing program potential; (2) philosophy development; (3) initial organizational steps; (4) student selection process; (5) job…

This bulletin is written to help answer questions on the rural school's part in good living, to be of use to teachers, parents, and supervisors in discussion groups or in individual planning. It points out that rural communities, from poor to average to well-to-do, are making new demands on education. It shows scenes from schools that are meeting…

The origins, rationale, and design of a program to prepare refugee children for elementary school experiences in the United States are described. The program, conducted in overseas refugee camps, began in 1987 as a complement to adult transitional programs. All children receive 18 weeks of instruction, with a schedule and activities similar to…