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Direct linkYing-Lien Lin; Wei-Tsong Wang; Shih-Ying Kuang – Journal of Computer Assisted Learning, 2025
Background: Visual metaphors (VMs) have gained significant attention from cognitive linguists for their ability to help learners understand linguistic structure. However, few studies have explored how incorporating a VM-supported instructional design can help instructors elucidate the abstract concepts of the business model canvas (BMC) to enhance…
Descriptors: Figurative Language, Visual Aids, Visual Learning, Instructional Design
