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Rooksby, Jacob H.; Collins, Christopher S. – Review of Higher Education, 2016
Trademarks figure prominently in college and university brand formation efforts. Trademarks are intangible rights that allow institutions to define and protect aspects of their identities important to them as they engage in markets. This multiple-method study, grounded in legal and policy research, provides a first look at how institutions are…
Descriptors: Intellectual Property, Copyrights, Higher Education, Educational Trends
Rooksby, Jacob H. – ProQuest LLC, 2012
American research universities frequently obtain and license patents to their faculty members' inventions. While university licensing is carefully tracked and thoroughly studied, little is known about university decisions to assertively litigate their patents through filing patent infringement lawsuits in federal court. Which universities…
Descriptors: Court Litigation, Intellectual Property, Research Universities, Federal Courts