Extension program participants tell story after story of the impact of Cooperative Extension on their lives, their families, and their businesses. Despite huge amounts of qualitative data, very little quantitative data exist showing the aggregated public value of Extension programs--especially across program areas. The lack of data leaves…

Extension professionals can play a role in addressing water scarcity issues by helping home landscape irrigation users to conserve water. This study used survey research to examine the relationship between several variables, including attitudes, subjective norms, perceived behavioral control, personal norms, demographic factors, and past…

Water is a scarce resource in Florida. There is an immediate need to reduce the stress on water resources and make the availability of water more sustainable by encouraging engagement in water conservation among the residents of Florida. This study examined how the future intentions of high water users in Florida to conserve water outdoors were…

A census of 23 adult leadership development programs including 2,200 individuals from 262 classes investigated the influence of the group level (class) elements on individual intentions to participate in alumni programming. Individual and group level effects were evaluated, specifically, level of individual and group satisfaction as well as level…

Changing individuals' behaviors is a critical challenge for Extension professionals who encourage good irrigation practices and technologies for landscape water conservation. Multiple messages were used to influence two predictors of behavioral intent informed by the theory of planned behavior, Florida residents' (N = 1,063) attitude and perceived…

Extension educators seek to provide scientific research and perspective to farmers and the public. The connection that Extension educators foster between farmers and consumers can be capitalized upon to build trust and ultimately encourage behavior change through social capital. Agricultural educators have recognized the need for consumers and…