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| BEAL, GEORGE M. | 1 |
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BEAL, GEORGE M.; AND OTHERS – 1966
TWO RESEARCH FRAMEWORKS, SOCIAL ACTION AND GROUP FORMATION AND MAINTENANCE, WERE CHOSEN TO ANALYZE THE EFFECTIVENESS OF COMMUNICATION STRATEGIES EMPLOYED BY EXTENSION WORKERS. IN A STUDY ON THE INTRODUCTION OF PROGRAM PLANNING INTO A COUNTY, THE FULFILLMENT OF EACH OF 34 STEPS IN THE SOCIAL ACTION PROCESS WAS ANALYZED AND FOUND TO BE ONLY SOMEWHAT…
Descriptors: Communication (Thought Transfer), Community Action, Criteria, Experimental Programs
TULLY, JOAN. – 1966
AGRICULTURAL EXTENSION HAS LONG ASSUMED THAT IF FARMERS ARE GIVEN INFORMATION, SOME WILL USE IT, AND THAT IDEAS WILL DIFFUSE FROM INNOVATORS TO OTHER FARMERS. HOWEVER, RESEARCH FINDINGS INDICATE THAT ABOUT 16 PERCENT OF FARMING POPULATIONS USE THE INFORMATION PROVIDED AND THAT WIDESPREAD DIFFUSION MAY TAKE UP TO 10 YEARS. DIFFERING VALUES AND…
Descriptors: Adoption (Ideas), Attitude Change, Attitudes, Behavior Change
