Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…

A decline in response rates was found for agricultural education research studies using survey research methods. The use of incentives and various response modes can affect survey response rates and were the focus of this experiment. The purpose of this study was to determine the effects of survey response mode and incentives on response rates…

Purpose: Mentoring postdocs is a shared responsibility and dynamic process that requires a mutual commitment between the faculty mentor and postdoc. The purpose of this study is to understand how minoritized science, technology, engineering, and mathematics (STEM) postdocs view and engage in mentoring exchanges with their faculty mentors. In the…

Recently, using Social Network Sites has been rising noticeably, especially among young people (18 years-34 years) who compose more than 50% of Facebook users. Accordingly, university students may find Facebook familiar and easier to share knowledge. This study attempts to investigate the impact of knowledge sharing using Facebook on student…

It is typically understood that friendship is define as "a close and informal relationship of mutual trust and intimacy" (Oxford English Dictionary). On a basic level, friends care about each other. They spend time interacting in ways that are mutually beneficial. Friendships usually take a period of time to develop--people typically do…

This is a longitudinal self-study of a mentoring relationship that emerged and evolved between a graduate research assistant and a professor over seven academic years. We use social exchange theory to explore the evolution of this relationship. Specifically, our focus is a series of nine revealing moments that demonstrate evident learning, a…

Introduction: Previous studies suggest that the users of social question and answer Websites contribute their knowledge to a community in exchange for intrinsic rewards from other members, such as reciprocity and reputation. Thus, rewarding knowledge contributors is of great importance for maintaining the users of such Websites. However, there is…

A major challenge faced in research seeking to investigate the underlying dynamics of problematic interactions is that, when asked about the rationale underpinning what they said and did--their "theory of action in-use" (Argyris and Schön, 1974, 1978, 1996)--participants are often unaware of what prompts their behaviour--or decide to…

Network structures have strong effects on the frequency and terms of negotiated exchanges, shaping who exchanges with whom and who fares better or worse. In this study we ask how exchange patterns of commitment and inequality are affected when negotiated exchanges are combined with reciprocal exchanges in more complex relationships of…

This study used a social exchange framework to examine the features of non-romantic other-sex (OS) friendships compared with same-sex (SS) friendships and romantic relationships. High school seniors (N = 141) completed open-ended interviews about the benefits and costs of having OS friendships, SS friendships, and romantic relationships in…

The value of reciprocity in social exchange potentially comprises both instrumental value (the value of the actual benefits received from exchange) and communicative or symbolic value (the expressive and uncertainty reduction value conveyed by features of the act of reciprocity itself). While all forms of exchange provide instrumental value, we…

High need for social approval, as measured by self- and peer ratings, is related to evasive and impersonal behavior. High-scoring males gave predominantly neutral disclosures. (Author)

This study explores the communication experiences of two volunteer groups involved in the production of community theater musicals. Based on social exchange theory, it examined what group members perceived to be the positive benefits (primarily meeting people and having an opportunity to perform) and the negative costs (primarily disorganization,…

Article supports the concept of exchange of human resources indicating with examples how the giver as well as the receiver is strengthened in the exchange process. (Editor)

The scale demonstrated reasonable item homogeneity. Validity data from five separate samples suggested that scores on the Group Therapist Orientation Scale related meaningfully to actual behavior in a group therapy context. (Author)