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An Empathy Model of Compliance Gaining Message Strategy Selection.
Hunter, John E.; Boster, Franklin J. – 1978
The purpose of this paper is to introduce a model of the psychological processes that take place when a persuader decides to use or not to use a given persuasive message. The assumption is made that if the perceived emotional impact of a message is more positive than an ethical threshold (which varies from person to person), the persuader will use…
Descriptors: Behavior Patterns, Behavior Theories, Cognitive Processes, Communication Research