Many traditional engineering schools are struggling to balance the calls to provide an innovative engineering education that meet the demands of graduates and their employers with the constraints and momentum of their existing curriculum. In this paper we present the conceptual design behind a framework that integrates existing discipline-specific…

The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry…

Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address…

This study contributes to existing methodological knowledge by showing how a transformed research methods curriculum, which is beyond the milieu of schooling, can engage postgraduate students in a critical dialogue on how knowledge is produced in industry and higher education. Initial insights are drawn from two interpretive studies that employed…

This study employed a three-phase empirical method to identify competency indicators for mechatronics technology according to industry-oriented criteria. In Phase I, a list of required competencies was compiled using Behavioral Event Interviews (BEI) with three engineers specializing in the field of mechatronics technology. In Phase II, the Delphi…

The speech communication discipline is an excellent base for public relations education. Public relations is the communication of information or persuasive messages designed to integrate or adapt social institutions to the needs of people. Common functional categories of public relations activity run through virtually all public relations efforts.…

Describes the development of a multidisciplinary cornerstone business course focused on communication, teamwork, problem solving, professional demeanor, research, ethics, and diversity. Discusses lessons learned: change itself raises obstacles, appropriate faculty are crucial, and time frame and course content should not be overly ambitious. (SK)

This paper is concerned with teaching about the world of work at the secondary school level in Australia. The first half of the paper investigates major changes and developments occurring in the workplace and in the school, while the second half considers the issue of support for teachers striving to increase student understanding of work.…

In light of declining enrollments and decreasing funding in colleges and universities, humanities curricula should be reorganized to overcome negative student attitudes toward humanities courses. Recounts the successful use of collaborative learning experiences in teaching poetry and suggests the development of interdisciplinary career-option…

The article outlines and discusses aspects of a pilot scheme in the Technical and Vocational Education Initiative introduced in 14 local education authorities in England and Wales in 1983. Points are made about the value of interdisciplinary assignment work, dilemmas in assessing and recording, matters of continuity, and issues surrounding…

Evidence from studies in South Africa and Britain indicates a lack of consensus on whether communication studies should be taught in the engineering curriculum, who should teach it, how or when it should be taught, and what should be taught. Those planning communication courses must understand both engineering rhetoric and professional and student…

Reviews the most recent ERIC literature concerning the status of the liberal arts and humanities in community colleges; efforts to link the liberal arts with the world of work; interdisciplinary and other nontraditional humanities courses; liberal arts students; and honors programs. (AYC)

Albuquerque Technical Vocational Institute, in New Mexico, implemented a project to enable liberal arts and vocational education faculty to share information and develop materials to help create a more cohesive curriculum for students. The project lasted two terms and sought specifically to enhance general education curricula with examples from…

In response to some educators' advocacy of a return to a "core curriculum" (a specific set of courses required by all degree-bound college students), this book maintains that the simple acquisition of broad-based knowledge is not the solution to the complex and difficult problems in higher education today. It presents views of the "educated…

Provides a rationale for integrating general education in vocational studies. Offers examples of institutions with such integrated programs, and suggests strategies for curricular change. (DMM)