For decades, scholars and working professionals have known that accountants struggle with communication. Experts agree that integrating communication pedagogy into accounting courses is the most effective way of addressing this problem, but an integrated approach is not always possible. In this programmatic and pedagogical article, we address this…

The purpose of this essay is to provide clarity and direction for developing and maintaining outcome-driven courses for inclusion in general education curricula. The focus is on the basic course in Communication, but the principles can be applied to nearly any course. The outcome-driven perspective changes many traditional conceptions of the basic…

This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at…

The findings of a survey conducted to gather information about the state of film study at two-year colleges in the United States are reported in this paper. The responses of 51 schools are reported in the following areas: (1) curriculum areas represented by the respondent; (2) titles of courses; (3) institutional enrollment; (4) class enrollment,…

Provides a brief analysis of the rationale, organization, and procedures that Baruch College uses in its interdisciplinary program in Business and Public Communication. (RL)

In reorganizing its core curriculum, Duquesne University (Pennsylvania) created a course that combined the required freshman composition and speech communication courses. A two-term pilot course offered eight hours of credit, meeting for one hour three times a week and for a two hour lab once a week. Oral readings were assigned in order to help…

Stresses the importance of speech communication departments defining their goals for the next five to ten years and then implementing a curriculum to achieve these goals. Suggests investigating the development of new programs in health communication, communication management, public information, or programs for disadvantaged students. (PD)

Describes a new curriculum for speech communication students who do not wish to teach--public communication--that combines studies in the departments of speech, English, journalism, and radio-television. (PD)

Describes the development of the communication program at Illinois State University during the last 10 years. Explores the type of curriculum changes that are required for communication study to survive. (PD)

The conceptualization of the Mars Hill College (MHC) communication major is a type of the refocused, liberal arts-based programs appearing at many colleges and universities around the country--Mars Hill is an undergraduate college of 1100 students. The final product (the liberal-arts based, interdisciplinary MHC communication major) is the result…

This paper reviews the historical experience of a new public relations program housed in a speech communication department (rather than in a journalism department, which is traditional), discusses some of the internal and external struggles experienced in the implementation and administration of the program, and reports on the placement of its…

A survey of college speech communication programs was conducted to determine the size and scope of the combined study of communication and law. Data from 117 of 200 randomly sampled institutions were used for analysis. A substantial majority of the institutions offered or were planning to offer courses concerned with the relationship between…

Evidence from studies in South Africa and Britain indicates a lack of consensus on whether communication studies should be taught in the engineering curriculum, who should teach it, how or when it should be taught, and what should be taught. Those planning communication courses must understand both engineering rhetoric and professional and student…

The Speaking across the Curriculum (SAC) program at Hamline University in Minnesota is based upon principles similar to those of many Writing across the Curriculum (WAC) programs and is complementary to the WAC program at Hamline. The SAC program requires students to take two speaking intensive courses as well as a freshman seminar in which both…