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Morris, Pamela K. – Journal of Advertising Education, 2016
Advertising and public relations are complex practices, and it is challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications involving technology. Team teaching is one approach to provide multiple proficiencies. This paper describes how two co-taught courses, Design for…
Descriptors: Team Teaching, Advertising, Public Relations, Educational Benefits
Sie, Maureen A.; And Others – 1977
Two activities are described in this report, both of which focus on the multi-disciplinary approach in the development of a consumer education curriculum for high school students. The first activity, which demonstrated the feasibility of a multi-disciplinary approach using local school personnel and resources and university faculty in curriculum…
Descriptors: Classroom Research, Consumer Education, Curriculum Design, Curriculum Development