A look at two experiments on the relative effectiveness of color or monochrome television in instruction. (HB)

Nine televised news stories were presented to 60 college students under newscaster-only, newscaster-plus-film, or newscaster-plus-stills formats, and information gain was tested using a multiple-choice questionnaire administered immediately after viewing. Overall learning differences were nonsignificant. (Author)

The results of research on the amount of information retained by television viewers from weather broadcasts suggest that audiences retain little information on weather conditions even though they are interested in it, and that more information is retained when the report is presented via the spoken word than with extensive use of visuals. An…

Argues that television has unique educational characteristics that separate it from other media and have implications for teaching and learning. Discussion of distributional and social, control, and symbolic (audiovisual) characteristics is based on published surveys and on research carried out at the Open University. Thirteen references are…

Two ways of teaching a course in adolescent development and learning were compared. Sections of normal size were taught as usual, while large sections had instruction augmented with televised illustrations. With the exception of these illustrations, resources were the same for both classes and included a programed text. Results on two types of…

In an attempt to study the role of pictures in connection with the perception of information via television, the pictorial accompaniment to some news items in a simulated television news program was systematically varied. The retention of the verbal message and the perception of the news items were measured for the different illustrations. It was…

Classroom observation data were collected from 32 presentations by 7 professors in the College of Medicine at Texas A&M University over the course of 9 months for a study of the potential of two-way television as an instructional medium. Half of the observations were made from two-way television mediated lessons transmitted from the Veterans…

This study describes the development of an innovative instructional technique, peculiar to television, that presents information in a dramatic form through televised skits. Primary concerns of the project were the measurement of student attitudes toward receiving instructional television material in skit form, the measurement of the amount of…

In 1960, a series of four telecasts concerning guidance, four on art, and five on science were shown in elementary and secondary schools of Toronto, Canada. Each telecast was fifteen minutes long. They were evaluated by teachers and administrators on three counts: physical aspects for viewing the telecasts, effectiveness of the television…

An experiment was conducted to examine the effects of presentation mode, picture content, and serial position upon the recall of brief television news items. Fifteen items were presented in either video- or audio-only mode to 40 subjects. The results are discussed in terms of various imagery hypotheses. (Author)

The relative educational effectiveness of color vs. black and white television has not been exhaustively explored. While previous studies have concentrated on the factual retention of subject matter--bypassing the subjective attitudes--this study was designed to thoroughly analyze both areas. Using Osgood's Semantic Differential and the Liking…

Using 280 5th graders as subjects, an experiment was carried out to answer the following questions: (1) do certain indentified television formats have effects on cognition? (2) Is mastery of various cognitive skills correlated with extraction of knowledge from a television message which employs the corresponding format? It was hypothesized that:…

Discussion of children's comprehension of television focuses on a study in the United Kingdom that examined whether a successful course of television literacy could be developed for use with students from 5 to 12 years old. Treatments of experimental and control groups are explained, and correlations to other media are examined. (29 references)…

Closed circuit television equipment was used to produce two versions of a program on the psychology of learning for showing to student teachers. Program A was designed in accordance with the suggestion that the more a presentation approximates reality, the more effective it will be. Program B was designed in accordance with the suggestion that a…

Past studies of media credibility have yielded contradictory results. In some research, television has the most credibility, while in others, radio or newspapers have the most. A probable reason for this is the way survey questions are phrased. In asking for a "major source of news," some questions focus on the "most likely medium" for news in…