International strategic alliances are established by two or more companies as synergistic relationships to achieve a common goal where both parties benefit. The evolving global market has focused renewed interest on these alliances as an important tool in penetrating new markets. No country has achieved as much success as Japan in forging such…

This paper examines the need for the integration of language and business studies to enhance successful implementation of the North American Free Trade Agreement. For college and university graduates to deal effectively with French-Canadian and Mexican business people and consumers, they must be exposed to their languages and their cultures. This…

The concept of cultural universals, the basic needs shared by people around the world, is a critical concept in assessing the impact of culture on decisions about the international marketing of goods and services. In most cases, international marketers have little need to understand all the ways in which their culture differs from the culture of…

Evaluation for any internship experience, whether in the form of a complete internship "audit" or an appraisal of individual components of the experience, is a three-stage task for the academic supervisor: (1) finding out what happened and comparing actual results with predetermined goals; (2) finding out what specific factors in the…

Most students in multinational business and foreign language internships are applying their knowledge and language skills for the first time, and look to their faculty internship supervisor for encouragement, support, help, and correction of errors. They also regard the supervisor as the critical link between theory and practice. The faculty…