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Willis, Mike – Journal of Teaching in International Business, 2008
This article identifies a range of personal relationships observable in Sino foreign strategic alliances. Guanxi relationships remained the key to a successful alliance; and encompassed various levels, stages, and dimensions--making them complex and changeable forms of human behavior. Other types of relationships identified included "basic…
Descriptors: Cultural Influences, Foreign Countries, Partnerships in Education, Universities

Willis, Mike – Journal of Marketing for Higher Education, 2001
Analyzes and evaluates the range of alliance options (universities, institutes, associations, colleges, and others) available for foreign universities in Hong Kong, compares them briefly to the rest of China, and discusses how these various options can be accessed by foreign universities wishing to enter the Hong Kong market via the strategic…
Descriptors: Foreign Countries, Higher Education, International Programs, International Trade

Willis, Mike – Journal of Marketing for Higher Education, 2001
Explored whether foreign universities moved through levels of alliance with China as a form of staggered market entry. Found almost no movement between levels of alliance, and that high levels of commitment were required at all levels to make an alliance successful. This indicates that foreign universities should be careful to establish alliances…
Descriptors: Foreign Countries, Higher Education, International Programs, International Trade
Willis, Mike – Journal of Teaching in International Business, 2003
There are now over 5,000 alliances between Chinese and foreign universities but there is little research on how managers from the two sides value the various aspects of their educational alliances. This research finds that both sides valued a range of alliance levels, types, activities, sizes and structures but there were significant differences.…
Descriptors: Free Enterprise System, Partnerships in Education, Foreign Countries, Cultural Context
Willis, Mike – Journal of Teaching in International Business, 2004
In recent years the issue of how to fund an educational alliance, particularly at the tertiary level, has emerged as a complex and important issue. Previous research by Willis (2003) identified a range of funding sources available to Chinese and foreign universities to assist them to fund their various projects and activities in China, but did not…
Descriptors: Business Administration Education, International Trade, Distance Education, Foreign Countries