Examines how the language department designs a curriculum that distinguishes itself as a unique and valuable administrative unit that integrates it into the broad, consensual mandates of humanities education. Suggests that the department gains uniqueness through the language it teaches, because the language is important to international business,…

Emphasizes the growing need for business school students and/or graduates to develop extensive knowledge of foreign cultures and languages. Since language is the primary carrier of culture, proficiency in a buyer's language achieves the double objective of a medium of communication and a medium of insights into cultural attributes which affect the…

Language instruction, particularly Portuguese, in the master's degree program in international business studies at the University of South Carolina is discussed, and the Portuguese language program is described. Low student interest in studying Portuguese has plagued the language program, but those students who have opted to study the language…

Supports the addition of translation courses into the average college curriculum as a means of equipping foreign language students with the training, background, and tools they require to stay competitive as society, business, and the economy demand. Stresses the ability to translate a variety of types of work, such as nonfiction, scientific,…

The Department of Modern Languages and Cultures at Pace University (New York) has responded to uneven language enrollments by developing two new majors: (1) modern languages and cultures, in which students must demonstrate proficiency in any two modern languages offered, and (2) language, culture, and world trade, an interdisciplinary applied…

In response to falling enrollments in French and a diminishing pool of high school teachers, faculty at Auburn University tried to turn the tide through a series of curricular and advocacy initiatives. They introduced new French majors in education and in international trade and a collaborative major with the Consumer Affairs Department in French…

Describes a pilot program designed to offer a curriculum for students interested in beginning the study of a foreign language as part of their preparation for international professions (engineering, business, sciences, etc.). Through interviews with representatives of international business, banking, and government agencies who have served abroad,…

A Language and International Trade program and a proposed Engineering for International Careers at Clemson University are described, including issues related to curriculum and faculty recruitment and credentialing. Implications for language professionals are discussed. (eight references) (LB)