Critical Discourse Analysis is an interdisciplinary approach to the study of discourse regarding language as a form of social practice. As a specific discourse, news discourse is a representation of the journalists' expression and construction of events, as well as readers' understanding and cognition of the events reported. It functions as a…

This paper examines the employment of pragmatic empathy as a grand strategy in business letter writing. To account for the realization of pragmatic empathy in business letters, we make a corpus-based manual analysis of four types of business letters. It is found that (1) the choice of deixis is a major concern in most letters: while second person…

Despite the steady growth in the recruitment and education of MBA students in China, there is a dearth of research on MBA students' perceptions of Business English Writing (BEW) in this context. This paper conducts a qualitative inquiry into Chinese MBA students' perceptions of BEW in English as a foreign language context in China. Forty-four MBA…

This study explores the teaching approach of the general courses of theoretical knowledge targeted at the freshmen based on a pilot study of the course Research Methodology in School of English for International Business (SEIB) in Guangdong University of Foreign Studies. A questionnaire survey of 163 freshmen who take the course at two consecutive…

Globalization and internationalization have fostered the development of English as a medium of instruction (EMI). EMI is gaining its popularity all over the world. In line with this tendency, various universities in Vietnam introduce EMI to its undergraduate programs in forms of advanced or high-quality training programs. However, little research…

Accommodating to the development of globalization, China witnesses a mounting demand for international business talents who are proficient in both foreign languages and business knowledge and adept at international cooperation and competition in business context. In order to meet this need, Guangdong University of Foreign Studies, taking advantage…

Business English education concern is of great significance. Business English for International Trade in Guangdong University of Foreign Studies (GDUFS) is widely acclaimed, and it is also a popular major. GDUFS has adopted the slogan "Learn from East and West, moral integrity and direct behavior". It is a famous cradle of learning,…

The purpose of this study is to understand the perspectives of using content-based approach on college students in International Trade Business English (ITBE) Class. Content-based Approach (CBA) viewed as language learning with contents for academic subject matter. It provides a cognitive and motivational basis of language learning. CBA approach…

English for specific purpose (ESP) has for about 30 years been a separate branch of English language Teaching (ELT). Recent years in China, with the development of international trade and foreign exchange, more and more in-service and pre-service staffs are expected to learn practical al and useful English language in order to adapt to the new…

With the accelerating rate of globalization, business exchanges are carried out cross the border, as a result there is a growing demand for talents professional both in English and Business. We can see that at present Business English courses are offered by many language schools in the aim of meeting the need for Business English talent. Many…