This research aims to analyse the key factors of the gem and jewellery business affecting Thailand's export performance, and to examine the relationship between the business model, marketing environment, and the export performance of the gem and jewellery industry in Thailand during the COVID-19 pandemic. Quantitative research based on 400…

Since geographical indications are set out in the TRIPs Agreement, Indonesia, as a member of the WTO, has established a regulation on geographical indications in its national law. The geographical indications regulation was first stipulated in the Law of the Republic of Indonesia No. 14 of 1997 concerning Trademarks. After several changes, the Law…

Teaching and learning international business requires a broad and integrated perspective. This manuscript discusses a pedagogical exercise students have undertaken that is both broad and integrated and as a result expands not only their global mindset but also a broader perspective about self, others, and the world they live in. The exercise in…

This study explores B-school students' perceptions of subject areas in international business/marketing as well as their preferred learning methods. We compared the responses of students from Peru, Guatemala, Mexico, and China. We found the students from the three Latin American countries mostly shared common perceptions of international marketing…

The purpose of this study was to fill the gaps in the literature in terms of understanding how marketing and international entrepreneurship educators have responded to the impact of the pandemic on experiential learning pedagogy in developing countries. To address these gaps in the literature, this article conceptualizes a Classroom-run Virtual…

This paper focuses on market-making in the higher education sector and particularly on the role of the market ordering processes. The entry point to examine relations between market ordering and market-making is a private company called ICEF GmbH from Germany. ICEF is engaged in selling particular kinds of education services, delivered by…

The paper investigates how the type of business content found in the reading materials offered by a popular Business English course book as well as the degree of the content's relevance and usefulness, are perceived by pre-service students learning Business English as part of their university curriculum. Twelve groups of first year undergraduate…

Mining business makes no sense without mineral assets comprising mineral rights, exploration and evaluation expenditures, development costs, ore reserves and resources. The paper is aimed at investigation of how mineral reserves and resources are evaluated and represented in financial statements of mining companies, and what kind of influence do…

Educators have long sought how to prepare students to develop a global mind set and to work under conditions of complexity and uncertainty common in many world markets. The purpose of this study was to support educators in this cause by providing them with a "hands-on" exercise readily adaptable across the business curriculum to identify…

Purpose: Marketing students need better grounding in understanding major worldviews of the twenty-first century, given nearly guaranteed, international interactions with stakeholders. As such, the purpose of this paper is to develop a pedagogy focused upon secular and religious worldviews that can be used effectively in the classroom.…

Purpose: This paper aims to analyze the skills and attitudes development of multicultural teams. In todays' environment, business interconnectivity and multicultural societies are becoming the normal way of living. Although students are increasingly facing multicultural learning environments, their awareness and willingness or harmonious and…

Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that…

In this article, the author proposes an innovative, exam-based homework grading method to facilitate both collaboration among students and individual accountability while learning a complex theory and applying it to solve a problem. Results from this novel approach to grading a "comparative advantage theory" homework assignment, using an…

Business English Teaching aims at cultivating students' ability to analyze and solve problems, improving students' comprehensive language competence and honing their business practical skills. Adhering to the principle of learning by doing and learning by teaching others, Case-Task Based Approach emphasizes students' ability of language use in…

The Intercultural Product Pitch OIL (Online International Learning) Project set out to broaden the international experience for a small cohort of undergraduate students by enabling them to collaborate on a series of activities that would raise intercultural awareness and improve key communication skills. The project involved collaboration between…