Despite a growing trend and early successes, program development for business language courses is still in its early stages. Curriculum developers have much work to do, many decisions to make, and a variety of problems to solve, most important of which are content, approaches, learning systems, and instructional strategies. First, the program type…

Eleven papers cover the Language and International Trade Program at Clemson University, similar foreign language programs at other universities, and the role of government funding in the development of such programs. The papers include the following: (1) "The Language and International Trade Program at Clemson University: Remarks on Program…

Eastern Michigan University's (EMU) bachelor's (B.A.) and master's (M.A.) programs in Language and International Trade began in 1978, and have awarded 181 B.A. and 249 M.A. degrees in their first 10 years. Two surveys of program graduates revealed that most are employed in jobs with international concerns. Alumni observations strongly reflected…

A cooperative effort of the School of Business and the School of Arts and Sciences at the University of Toledo (Ohio) developed a program to provide an opportunity for business students to develop (1) foreign language skills for effective communication and performance in international trade and (2) an awareness of the importance of culture and its…

The Japanese specialization of the University of South Carolina's (USC) Master of International Business Studies (MIBS) program includes a 6-month internship at a foreign or Japanese company in Japan. While foreign companies in Japan are receptive to the assistance American student interns provide, promoting such internships to Japanese companies…

In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…

A discussion of cross-cultural training in the context of business and professional education outlines the need for such training and proposes methods of designing and implementing it within foreign language courses. Four segments address specific aspects of development for such courses. The first looks at procedures used to determine the type of…

Part II of the proceedings includes nine presentations. They are: "Business and Foreign Language Tie the Knot at Nazareth College: A Four Year Program Model" (Octave G. Naulleau); "For an Actual Education in International Management" (Alain Eclache and Georges Labet); "A Foreign Language Program for Majors in Hotel and…