Higher education organizations are increasingly playing a key role in promoting Sustainable Development within society by disclosing information about applied strategies and achieved sustainable performance via social media. Consequently, platforms like Twitter have evolved into decisive tools for fostering accountability, establishing legitimacy,…

Poland was one of the countries that was hit by the COVID-19 pandemic in 2020, and its government imposed restrictions to combat the spreading of the virus. The Internet and social media became outlets for people's reactions to the events that unfolded, including the lockdown. A part of this reaction came in the form of creating and sharing memes…

The rapid transition to online learning in the midst of the COVID-19 Pandemic was a challenging adjustment for instructors and students alike. Adapting to creative new ways to communicate by using TikTok videos helped bridge that divide between professor and students and provided students with a fun and relaxed way to keep up to date on all course…

Public Internet Data Mining methods enable studying educational institutions' public-facing communication. Multiple online data sources can illuminate differences in how different audiences are addressed online, opening the door for critical inquiry into emerging issues of representation and targeted advertising. The present study presents a case…

This discourse analysis study examines the final moments of selected online sermons delivered by America's leading evangelical pastors and speakers, paying particular attention to the language employed in the presentation of Christian gospel tenets, the public invitation for salvation, the altar call that identifies new followers, and the…

COVID-19 was declared a pandemic by the World Health Organization and a public health emergency by the U.S. Centers for Disease Control in March 2020 (Centers for Disease Control and Prevention 2020). In the following months, families in the U.S. experienced financial hardships such as job and income loss, increasing food insecurity, and loss of…

Effective communication is essential in every organization, including educational institutions. Often, members of the online community work in isolation. Collaboration across varying disciplines and departments can promote unique professional development activities and create a stronger connection to the entire online community. "Enriching…

Early childhood educators are aware of the great importance of having parents involved and engaged in their children's education. Although personal contact is still the best, it is not possible to rely on only one method of communication with current and prospective families. A variety of strategies need to be considered to keep the communication…

Engaging with stakeholders on social media channels can burnish a brand's reputation, according to an early 2012 survey conducted by BRANDfog, a social media branding firm that caters to CEOs. The study found that 82 percent of respondents "were more likely to trust a company whose CEO and leadership team engage in social media." In addition, 94…

Facebook, Twitter, YouTube, and other related social communications technologies have changed the way human beings communicate. They have given individuals the capacity to disseminate information much more quickly and much more broadly than ever before. As the author will argue here, the success of these technologies is premised on their ability…

As business organizations grow increasingly virtual, traditional principles of organizational communication require examination and modification. This article considers the curricular implications of the growing business uses of virtual world technology through three different lenses--students as employee-users, students as strategic designers and…

Flexible, mobile, and distributive social web technologies afforded online users with unprecedented opportunities to connect previously disconnected groups of people at a distance surrounding shared interests or common issues. Reflecting the opportunities opened by social web technologies, recent extreme events have exposed both positive and…

This chapter explores the use of social media in the higher education classroom highlighting potential issues for student-faculty boundary management and providing suggestions for praxis. Social media has captured the attention of educators and provides exciting new ways to engage students in course material. However, instructors and students…

A number of factors may affect student interaction in an asynchronous online discussion forum used in learning. This study deals with student preferences for the subject line of messages and in what ways the choice of subject line contributes to coherence and interaction reflected in the textual and interpersonal functions of the linguistic items…

Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…