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Direct linkBelova, Nadja; Krause, Moritz – Chemistry Education Research and Practice, 2023
Social media are a popular source of information for young people, serving the purposes of not only communication but also the creation and distribution of content as well as advertising. However, that content may contain science-related information that in many cases is not based on scientifically proven sources. Content creators and/or…
Descriptors: Social Media, Information Sources, Advertising, Credibility
Labrecque, Lauren I.; Markos, Ereni; Darmody, Aron – Journal of Marketing Education, 2021
Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…
Descriptors: Marketing, Advertising, Privacy, Comparative Analysis
Liu, Xia; Burns, Alvin C. – Marketing Education Review, 2018
Marketing analytics is receiving great attention because of evolving technology and the radical changes in the marketing environment. This study aims to assist the design and implementation of a marketing analytics course. We assembled a rich data set from four sources: business executives, 400 employers' job postings, one million tweets about…
Descriptors: Marketing, Teaching Methods, Data Analysis, College Faculty
Killing Us Softly? Investigating Portrayals of Women and Men in Contemporary Magazine Advertisements
Conley, Terri D.; Ramsey, Laura R. – Psychology of Women Quarterly, 2011
Our research aimed to systematically investigate how women and men are portrayed in magazine advertisements, deriving hypotheses from Jean Kilbourne's observed media analysis presented in her "Killing Us Softly" film series. A total of 790 advertisements in 19 magazines were coded. Results revealed support for many of Kilbourne's hypotheses. For…
Descriptors: History, Females, Films, Periodicals
Peer reviewedJones, Joseph M.; Vijayasarathy, Leo R. – Internet Research, 1998
Presents findings from an exploratory, empirical investigation of perceptions of Internet catalog shopping compared to more traditional print catalog shopping. Two factors that might influence perceptions, personality, and important other people are examined, and directions for further research are suggested. (Author/LRW)
Descriptors: Advertising, Comparative Analysis, Consumer Education, Correlation
Download full textAssociation for Education in Journalism and Mass Communication. – 1999
The Advertising, Part 2 section of the Proceedings contains the following 8 papers: "Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations' Magazine Advertisements" (Kim E. Karloff and Yi-ching Lee); "The Impact of Culture on Political Advertising: A Comparison between the U.S. and Korean Newspaper Ads"…
Descriptors: Advertising, Athletics, Comparative Analysis, Content Analysis
Association for Education in Journalism and Mass Communication. – 1997
The Advertising section of the Proceedings contains the following 13 papers: "Offering a Creative Track in the Advertising Major: A Case History" (Beth E. Barnes and Carla V. Lloyd); "Messages of Individualism in French, Spanish, and American Television Advertising" (Ronald E. Taylor and Joyce Wolburg); "Frequency Levels…
Descriptors: Advertising, Comparative Analysis, Females, Internet
Primary Research Group, Inc., New York, NY. – 1998
This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…
Descriptors: Advertising, College Administration, Comparative Analysis, Costs
Reynolds, Rodney, Ed.; Woods, Robert, Ed.; Baker, Jason, Ed. – Idea Group Publishing, 2007
The "Handbook of Research on Electronic Surveys and Measurements" is the comprehensive reference source for innovative knowledge on electronic surveys. This commanding handbook of research provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct…
Descriptors: Surveys, Evaluation Research, Computer Assisted Testing, Measurement Techniques
