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| Internet Research | 2 |
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| Aldridge, Alicia | 1 |
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| Perlusz, Stefano | 1 |
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Peer reviewedAldridge, Alicia; Forcht, Karen; Pierson, Joan – Internet Research, 1997
To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…
Descriptors: Access to Information, Advertising, Business, Competition
Peer reviewedGattiker, Urs E.; Perlusz, Stefano; Bohmann, Kristoffer – Internet Research, 2000
Illustrates some of the challenges that electronic commerce practitioners and researchers face, focusing on business to business (B2B) transactions. Highlights include a conceptual framework of Web user behavior; purchasing context; socio-demographic characteristics; cultural factors; economic factors; attitudes toward information technology;…
Descriptors: Computer Attitudes, Computer Security, Cultural Influences, Demography
