The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

The present study investigated the experiences of educators who taught in the virtual world Second Life®. Second Life has shown promise in the field of higher education but identified gaps exist: the identification of a set of best practices, a foundational theory, and educators' experiences using Second Life in higher education. Using a single…

Incorporation of Global Navigation Satellite System (GNSS) technology in the classroom has quickly been adopted by instructors in geography and related disciplines because it provides an effective, low-cost, easy-to-use, and hands-on technique to reinforce geographic concepts (Brown 1999). The most frequently utilized GNSS is the Global…

This article is the first in a two-part series. It features 13 teaching innovations selected from the 60 "My Favorite Assignments" presented at the 2019 Association for Business Communication's annual international conference in Detroit, Michigan. Pedagogy presented includes experiential learning methods to teach how to deliver peer…

The internationally recognized series of "Horizon Reports" is part of the New Media Consortium's Horizon Project, a comprehensive research venture established in 2002 that identifies and describes emerging technologies likely to have a large impact over the coming years on a variety of sectors around the globe. This "2015 Horizon…

Although both experiential learning and Web 2.0 tools focus on creativity, sharing, and collaboration, sparse research has been published integrating a Web 2.0 paradigm with experiential learning in marketing. In this article, Web 2.0 concepts are explained. Web 2.0 is then positioned as a philosophy that can advance experiential learning through…

Our essential premise in this article is that immersive learning is not new and that, as a practical matter, it is useful to view the relatively new virtual world platforms through that lens. By doing so, the premise continues, developers of learning experiences for these spaces will have a large theoretical base upon which to draw, as well as…

A survey of 148 library and information science (LIS) educators determined that electronic information resources in LIS curricula have been integrated into basic and advanced reference courses: Internet resources were covered by 81% and Online Computer Library Center (OCLC) online union catalog by 53%. Lecture, demonstration, and hands-on practice…

The purpose of this study was to test two hypotheses: (1) that participation in a course providing theory and practice in the classroom use of technology promotes its use and results in gained competence in technology use; and (2) that functional relations exist among the availability of technology in the classroom, technology utilization, and…

The widespread deployment and use of Information Technologies (IT) has paved the way for change in many fields of our societies. The Internet, mobile computing, social networks and many other advances in human communications have become essential to promote and boost education, technology and industry. On the education side, the new challenges…