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Direct linkVisich, John K.; Gu, Qiannong; Khumawala, Basheer M. – Decision Sciences Journal of Innovative Education, 2012
The purpose of this article is to describe an internet-based mass customization assignment in Operations Management/Supply Chain Management classes where students utilize the Web site of a company that offers a customized product. Students evaluate the user interface, judge the value proposition of the product they demonstrate, and discuss issues…
Descriptors: Internet, Web Sites, Marketing, Industry
