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Direct linkAnan Wan – Journal of Advertising Education, 2024
This study explores advertising students' recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the impact of two key aspects of Instagram in-feed native advertising--an additional label…
Descriptors: Advertising, Social Media, College Students, Commercial Art
Spiller, Lisa; Tuten, Tracy – Journal of Marketing Education, 2019
Preparing students for careers in digital marketing requires marketing educators to design and deliver courses with relevant and timely content and learning activities that facilitate knowledge comprehension and skill acquisition. Marketing educators may incorporate online training and certification programs on digital marketing in their courses…
Descriptors: Marketing, Certification, Teaching Methods, Instructional Design
Download full textValentine, Tom, Ed.; Sandlin, Jenny, Ed.; Vreeland, Diane – Beyond Basic Skills: Innovative Teaching Materials for Georgia's Teachers of Adults, 1998
This document, which was developed to assist individuals working in publicly sponsored literacy programs in Georgia, offers instructional plans and practical strategies designed to help teachers empower their students of adult literacy, adult basic education, General Educational Development, and English as a second language. Detailed guidelines…
Descriptors: Adult Basic Education, Adult Literacy, Adult Students, Advertising
Griffin, Robert E., Ed.; And Others – 1997
This document contains 59 selected papers from the 1996 International Visual Literacy Association (IVLA) conference. Topics include: learning to think visually; information design via the Internet; a program for inner-city at-risk children; dubbing versus subtitling television programs; connecting advertisements and classroom reading through…
Descriptors: Advertising, Computer Graphics, Computer Simulation, Computer Software Development
Semali, Ladislaus – Yearbook of the National Society for the Study of Education, 2005
In this chapter, the author presents arguments to support a school curriculum that might forge a life of justice as well as develop a rational, analytical, and critical understanding of media texts that students use in classrooms and in out-of-school contexts. First, he begins by laying out the rationale for why media literacy matters in schools.…
Descriptors: Critical Theory, Class Activities, Citizenship, Learning Activities
