This study examines the web design and engineering, advertising and marketing, and pedagogical features present at a random sample of 71 international poker sites obtained from the Casino City directory in the summer of 2009. We coded for 22 variables related to access, appeal, player protection, customer services, on-site security, use of images,…

Internet fraud takes a number of forms with the responsible individuals changing tactics rapidly to avoid detection. The perpetrators rely on telemarketing, emails, as well as presenting themselves personally to unsuspecting people. The evolution of internet marketing as well as ecommerce and the ease of connectivity create increasing…

To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…

Presents a teaching unit from the Media Awareness Network Web site that introduces students (grades six through nine) to ways in which commercial Web sites collect personal information from children and issues surrounding children and privacy on the Internet. Highlights: objective; learning outcomes; preparation and materials; the lesson; guided…

Argues that the Internet can continue its explosive growth only if it is carefully, constantly, and thoughtfully administered. Discusses the role of ISPs (Internet Service Providers); the need to respond to the market force; making the transition from the federal to the commercial level; funding; the domain name server; security; and challenges to…

A survey of Singapore-based firms in computer/information technology, hospitality, manufacturing, retail, travel, publishing, and banking/finance that use the Internet for business found that most of the respondents use the Internet for marketing and advertising, customer service and support, information gathering, and, to a lesser degree,…

Discusses social and cultural challenges that Internet technology raises. Highlights include preserving the freedom in cyberspace, the information distribution scheme of the Internet, two-way interactivity, search engines as marketing tools, the insecurity of cyberspace, online safety rules for children, educating children to "walk…

Expanded Internet access to the Ohio Career Information System (OCIS) would provide adults in Ohio who need to or wish to make career changes with the best available information about occupations, education and training programs, and financial aid. In order to determine the feasibility of improving access without cost to users, an advisory group,…

This profile provides the curricular framework for Ohio Tech Prep programs in e-commerce marketing beginning in high school and continuing through the end of the associate degree. It includes a comprehensive set of e-commerce marketing competencies that reflect job opportunities and skills required for e-commerce marketing professionals today and…