Chapters in this book include: (1) Internationalization and Globalization in Higher Education (Douglas E. Mitchell and Selin Yildiz Nielsen); (2) Higher Educational Reform Values and the Dilemmas of Change: Challenging Secular Neo-Liberalism (James Campbell); (3) "Red Light" in Chile: Parents Participating as Consumers of Education Under…

Communicating with prospective students has undergone a profound transformation in the past ten years. Campus marketing--like marketing for any organization--had to adapt first to the Internet and e-mail and now to new social media formats like social networking and blogging. A recent survey of 1,000 college-bound seniors, however, shows that…

Reference e-mail continues to be a vital reference service. This article studies the trends in reference e-mail use over an eight year period. Usage statistics are analyzed particularly in light of the marketing of the service via changes in the location of the service on the official university libraries' Web pages. Included are recommendations…