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Direct linkConrad Borchers; Clémence Darriet; Joshua M. Rosenberg; Francesca López – TechTrends: Linking Research and Practice to Improve Learning, 2025
Public Internet Data Mining methods enable studying educational institutions' public-facing communication. Multiple online data sources can illuminate differences in how different audiences are addressed online, opening the door for critical inquiry into emerging issues of representation and targeted advertising. The present study presents a case…
Descriptors: School Districts, Advertising, Social Media, Web Sites
Johnson, Andrew; Heffernan, Neil – Computer Assisted Language Learning, 2006
In 2003 multimedia-based English Trailers (www.english-trailers.com) joined the vast array of web sites dedicated to language learning enabling students, either autonomously or in a CALL classroom, to study English via movie commercials. To assist students in comprehending 10 trailers found on the site, the authors created the Short Readings…
Descriptors: Reading Programs, Vocabulary Development, Internet, English (Second Language)
