The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

Presents an account of the diffusion of online learning at the University of Guam, beginning with the introduction of the Internet at the University and the kinds of opportunities and promises such a medium provides. Recommends a shared vision through collaborative efforts with the need for faculty training and readiness. Discusses the critical…

Examines integration of on-line technology into graduate counseling course and student reactions. No student indicated that computer experiences had negative effects on motivation. Challenges include a better understanding of how behavior is affected when mediated by technology, understanding of how human interaction is affected by on-line…

Defines cyber-fundraising and discusses reasons for using online fundraising in North Carolina public libraries. Discusses survey results on how North Carolina public libraries are using the Internet for fundraising; four steps for incorporating the Internet into a development program; measuring success; and using a "pull" strategy for…

As more and more universities and composition classrooms add computer capabilities, the Internet is becoming an increasingly valuable part of the freshman composition course. The Internet can help students do research, learn and understand different perspectives on a given topic, and open their eyes to the potential of the technology. The most…

As more schools connect to the Internet and the quality of connection improves, teachers might want to do something other than look up the "CD in the sky." One option might be to bring an online guest into the classroom. Online technology enables teachers to integrate the experience of interacting with a guest into their curriculum activities.…

Not intended to replace traditional style and grammar manuals, this manual digs into questions that the "Chicago Manual of Style," the "AP Guide," and "Strunk and White" do not even imagine--it aims to give the user a feel for the new language that is evolving in the digital age. The manual might be considered an…

On-line learning presents significant new challenges for faculty, students, and the colleges and universities where they teach and learn. The overriding challenge for all parties is to ensure that technology is used to enhance, not degrade teaching and learning. DePaul University, Illinois, which grew from two to six campuses, expanded the role of…

This book is designed to assist librarians and educators in learning about the Internet and developing technology use in schools. This third edition updates the universal resource locators (URLs), provides information about how to find a Web site that has moved, and includes new and expanded information about many topics, such as filters; search…

Practitioners and researchers in the education technology field asked to give their vision of the future list laptop computers, personal digital assistants, electronic testing, wireless networking, and multimedia technology among the technology advances headed soon for schools. A sidebar lists 12 online resources. (MLF)

The year 1997 is seeing rapid-fire technological change, the likes of which few ages in history have seen. The popular concern in the academy is the utilization and ubiquity of the Internet in classroom and administrative functions. With ever increasing regularity, universities are relying on online resources, such as Internet syllabi, course…

This study collected Victorian (Australia) public library and public library user Internet connectivity data that: provides a baseline measure of public library Internet connectivity; describes public library type and level of Internet connectivity; details public library branch Internet connectivity; reviews the costs of public library Internet…

Use of the Internet in distance education has increased at a tremendous pace. This study reports on a policy analysis that examined the development process of public virtual universities. First, public virtual universities in the United States were classified using Wolf and Johnstone's (1999) taxonomy, then, using a content analysis approach,…

Multiple-user domains--the most common names are MUDs (Multiple-User Domain), MOOs (Multiple user domain, Object Oriented), and MUSHes (Multiple User Shared Hallucination)--can be effectively used for teaching. While each may be slightly different, they are all interactive internet sights with real time connections and exchanges. Often described…

This book is a collection of articles that examine critical issues of technology, teaching, and learning in three areas: access, communication, and literacy. Following an Introduction by Jay Blanchard, articles are presented in three sections: Access and Opportunity; Online Communication; and Literacy. The articles include: "An Exploration of…