This study examined how academic programs administrate their internships, including implementing and executing their philosophy and internship rationale, and connecting with and managing relationships with internship agencies while accounting for contextual information (e.g., geography, size, and research vs. teaching focus). Using a case-study methodology, 12 sport management programs' internship approaches were analyzed, leading to several cross-case themes and larger interpretations useful for advancing future research and practice related to internships. Several commonalities and differences were observed that offer insight important for interpreting existing research and recommending practices across programs.