Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It…

Maintains that a loss-gain hypothesis (a negative impression gives way to a positive one) is a more powerful indicator and incentive for future friendship than an opposite sequence (positive to negative). Both of these, however, were eclipsed by a positive-positive interaction as a determinant of interpersonal attraction. (MJP)