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Peer reviewedPowell, J. Larry; Bock, Douglas G. – Central States Speech Journal, 1975
Investigates the influence of two types of basic speech courses on behavior change. (MH)
Descriptors: Behavior Change, Behavioral Objectives, Behavioral Science Research, Course Evaluation
Veninga, Robert Louis – 1972
Theories and research in speech communication that have particular relevance to organization development include studies in areas of entropy, feedback, group cohesiveness, norms, opinion leadership, and source credibility. One study of an organization development project made at a hospital revealed that subjects tended to report those changes in…
Descriptors: Behavioral Objectives, Behavioral Science Research, Communication (Thought Transfer), Credibility
