Visual storytelling comes in many forms (e.g. films, comics, photographs, commercials) and is used for a range of purposes (e.g. to entertain, inform, persuade). Technological advances are enabling non-specialists to be consumers and producers of these works. Although many people are growing up surrounded by visual works, this does not mean that…

This article provides a practical guide for teaching visual analysis to university students. By adapting Serafini's curricular and pedagogical framework for teaching multimodal representations to incorporate self-reflection, I evince how visual analysis can be taught in a writing course and similar introductory courses. Using a photograph that…

Describes a study that was designed to explore the effects of two teaching presentations (parsed and whole cartoons) and cognitive style (field dependent and field independent) on undergraduate students' ability to understand editorial cartoons. Use of the Group Embedded Figures Test (GEFT) is discussed, and hypotheses tested are explained. (32…

Discusses several philosophies of linguistics and semiotics that debate the importance of words and their relationship to signs, language as the primary modeling system, and the historical primacy of verbal versus visual communication. Describes human communication as both language-based and nonverbal, both aspects inviting arbitrary and abstract…