This article introduces an approach to tailoring behavior-change campaigns to target populations using the example of solid waste reduction in Santiago de Cuba. Tailoring is performed in the following steps: (1) Psychological constructs are selected to detect problems in performing the target behavior, and data are gathered on these constructs.…

This study employed a multiple baseline design with a reversal to evaluate the effects of two interventions for improving pedestrian safety: (a) a pedestrian safety awareness campaign and (b) a training, feedback, and reinforcement package. Elementary school children in grades one through six were the participants. Six behaviors pertinent to…