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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Peer reviewed
Direct linkSimona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
Ratanasiripong, Nop T. – Journal of American College Health, 2012
Objective: To identify human papillomavirus (HPV) infection and HPV vaccine-related attitudes among college-aged women and the relationship between HPV vaccine uptake and subsequent sexual behaviors. Methods: PubMed, MEDLINE, CINAHL, and Google Scholar searches were performed from 2006, the date after the first HPV vaccine became available, to…
Descriptors: Sexuality, Females, Public Health, Microbiology
Baisch, Mary J.; Lundeen, Sally P.; Murphy, M. Kathleen – Journal of School Health, 2011
Background: With the increasing acuity of student health problems, growing rates of poverty among urban families, and widening racial/ethnic health disparities in child and adolescent health indicators, the contributions of school nurses are of increasing interest to policymakers. This study was conducted to evaluate the impact of school nurses on…
Descriptors: Urban Schools, Quasiexperimental Design, School Nurses, Child Health
