Purpose: The purpose of this paper is to describe and analyse the implementation by a non-governmental organization (NGO) of an intervention with two different strategies--one employing confrontational approaches, the other cooperative ones--aiming to reduce the rate of successful purchase attempts (PAs) of medium-strength beer in Sweden.…

Because people are separate individuals, interpersonal conflict is inevitable. Social psychologists have studied this area by examining styles of conflict resolution such as negotiation/bargaining. Counseling psychologists have attempted to address these concerns through assertiveness and aspects of parenting training. However, no specific model…

Social psychologists have studied interpersonal conflict by examining styles of conflict resolution such as negotiation/bargaining. Counseling psychologists have attempted to address these concerns through assertiveness and aspects of parenting training. In a previous study, a three-component confrontation model--specified behavior, emotional…