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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Simona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
Rui, Ning – Society for Research on Educational Effectiveness, 2013
With funding through grants and donations, an international development organization has provided developmental services to a woreda in southern Ethiopia since the early 1980s. This study is intended to assess the outcome and impact of the program and address the following questions: (1) Did direct beneficiaries of the CDTP program exhibit better…
Descriptors: Foreign Countries, Community Development, Integrated Activities, Community Programs