Communicators of climate science seek ways to better educate and motivate individuals to personally commit to sustainable, energy-saving activities. However, critical psychological and social barriers to conservation make this task challenging. Behavioural scientists are well aware of the difficulties that individuals and groups have in responding…

This article introduces the concept of motivating operation (MO) to the field of online consumer research. A conjoint analysis was conducted to assess the motivating impact of antecedent stimuli on online purchasing. Stimuli tested were in-stock status, price, other customers' reviews, order confirmation procedures, and donation to charity. The…

Presents experimental evidence showing that the desirability of an alternative choice increases when one's freedom to choose it is threatened; this reactance will be reduced if freedom is reinstated by another person; and desirability will also be reduced if another person under similar threat manages to restore his own freedom. (RW)

Incorporating statistical process control (SPC) methods into applied behavior analysis is discussed. It is claimed that SPC methods would likely reduce applied behavior analysts' intimate contacts with problems and would likely yield poor treatment and research decisions. Cases and data presented by Pfadt and Wheeler (1995) are cited as examples.…

This article challenges applied behavior analysts to use their knowledge of consumer behavior and effective educational strategies to provide consumers with useful information, thereby enabling them to make informed decisions. This will decrease the misconceptions that many consumers have about behavior analysis, thus improving the social validity…

Specific points of question and concern are presented in response to Stephen Fawcett's paper on community research and action values (EC 602 711). These include who decides on community intervention priorities? who should be the target of preventive interventions? and what about problems that cannot be solved with local resources? (JDD)