While marketing educators have identified the need for integrating transformative consumer behavior (TCR) in the marketing curriculum, they offer scant examples as it relates to actual student projects. The purpose of this article is to demonstrate how marketing educators can help students design interventions that address macro-level marketing…

Background and purpose: Historically, sports training methodology, including soccer coaching, has been influenced by the pedagogic tend dominant in each epoch. Of late, the literature has espoused the idea that human learning is individual, nonlinear, and complex. Nonlinear Pedagogy (NLP) takes into account such nonlinearity and complex phenomena…

Background: Undergraduates may not use the most effective learning strategies, particularly those considered "desirable difficulties" such as spacing, elaboration, and testing ("SET"). Objective: This study examined knowledge-based, metacognitive, and behavioral outcomes from interventions designed to teach undergraduates about…

Financial therapy is used to address the psychological, emotional, and behavioral components involved in the process of learning and utilizing new financial literacy skills. This study describes the use of a manualized financial therapy financial therapy intervention, the Five-Step Model, as it is piloted in a group setting. Current economic…

Purpose: The purpose of Part II of this two-part paper is to uncover important differences in the nature of the three unlearning subprocesses, which call for different leadership interventions to motivate people to move through them. Design/methodology/approach: The paper draws on research in behavioral medicine and psychology to demonstrate that…

Interventions for drug abuse and other maladaptive habitual behaviors may yield temporary success but are often fragile and relapse is common. This implies that current interventions do not erase or substantially modify the representations that support the underlying addictive behavior--that is, they do not cause true unlearning. One example of an…

The two most frequently used methods for assessing performance on chained tasks are single opportunity probes (SOPs) and multiple opportunity probes (MOPs). Of the two, SOPs may be easier and less time-consuming but can suppress actual performance. In comparison, MOPs can provide more information but present the risk of participants acquiring…

The goal of this study is to analyze the verbal interaction that takes place between client and therapist over the course of a clinical intervention so as to analyze the potential learning processes that may be responsible for changes in the client's behavior. A total of 92 sessions were analyzed, corresponding to 19 clinical cases treated by 9…

This study reports an intervention to initiate environmental learning and facilitate pro-environmental behaviour. The purpose was to examine the impact of ambient learning displays on energy consumption and conservation at the workplace, more specifically the evaluation of learning outcome and behaviour change. Using a quasi-experimental design,…

In light of the many social, medical, and political viewpoints on obesity, little is known of the weight loss maintenance experience and the impact on learning processes and outcomes among adults. The purpose of this study was two-fold: a) to explore the experience and meaning-making processes of individuals who have maintained a weight loss and…

Argues that the key question in psychotherapy and rehabilitation is not can we change a person's personality, but rather what behaviors can and should; and how do we maintain the behavior that we have changed. Several behavior innovation programs are examined. (Author/JM)

Reports on a behavior modification study conducted at Stanford University in California nearly 10 years ago. Details the project and provides follow-up data eight years later. (EJT)

The article reports on an intervention procedure designed to initiate reading in a ten-year-old mentally retarded girl assessed as a 'zero reader'. (PHR)

This article discusses basic learning processes utilized by children with profound intellectual disabilities, including classical conditioning, operant conditioning, and habituation. The article also explores how these learning processes may be used in assessing the capabilities and preferences of children with profound intellectual disabilities.…

Discussion of behavioral interventions in Alzheimer's disease (AD) notes new understanding, including that memory is not a unitary phenomenon, that certain types of memory are relatively spared in AD, and that conceptual knowledge is largely intact. Intervention techniques that capitalize on spared memory systems and take advantage of principles…