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Direct linkGermain, Carol Anne – Public Services Quarterly, 2006
After undertaking the time and energy consuming task of reference assessment, the library might discover that it needs to tweak delivery of service, weed and update the collection, upgrade workstations, or advance marketing strategies to get patrons to use reference materials and services. Like any other product or service, reference departments…
Descriptors: Reference Services, Evaluation Methods, Outreach Programs, Marketing
