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Billups, Felice D. – Association for Institutional Research, 2012
Institutional researchers (IRs) are often asked to conduct focus groups as an efficient way to address an institutional concern or problem. Typically, IR professionals depend on external consultants and specialists to conduct these group interviews for them; however, due to recent resource constraints (staffing, budgets), they are increasingly…
Descriptors: Focus Groups, College Students, Student Characteristics, Institutional Research