The purpose of this study is to report the history of communication strategy and highlight the importance of strategic competence. It provides the histories and characterizations of communication strategy. Besides, it presents from which perspectives these definitions of communication strategies were developed. Various earlier and latter…

Labour conflict in school districts is a largely neglected area of educational research. This study examines the perceptions, actions, and decisions of union and district leaders using social movement theory to describe, analyze, and interpret contentious contract negotiations in three school districts in the Pacific Northwest region of the US.…

Characterized by both cultural and gender-based barriers to English language learning, language learning is a continual process of identity renegotiation, as several theorists have argued. While this identity renegotiation has been explored for women who assume the roles of wives, daughters, and employees, less attention has been directed to the…

The purpose of this research was to investigate the perceptions of home and school concerning ideally implemented primary democracy and human rights education. In this qualitative study, data were collected from six voluntary classroom teachers and 16 parents in a selected school through interviews. The results of the interview yielded five major…

Because scientific understanding of communicating family research to policymakers is incomplete, qualitative interviews were conducted with social scientists experienced in bridging the gulf between research and family policy. In keeping with the tenets of 2 communities and community dissonance theories, the underutilization of research in…

Guided by theories of institutions, organizations, and sense-making, this manuscript examines how public, charter, and Catholic school staff in a large urban area organize for instruction and respond to educational change. To build theory about institutional processes of "organizing" from participants' perspectives, data included a…

This research analyzes the strategic process of integrated marketing communication (IMC) and its current application in US public institutions of higher education (IHEs). The basis for this research was a survey questionnaire that analyzed the impact of IMC on 42 leading US public colleges and universities (as ranked by "U.S. News & World…

Online learning is a complex undertaking that holds great potential as a teaching and learning mode that public colleges and universities may strategically employ to achieve broad institutional priorities and contribute to the attainment of national goals. The Association of Public and Land-grant Universities- (APLU) Sloan National Commission on…

The Australian Government established the Office for Youth (the Office) in September 2008 in an effort to engage with the young people of Australia. The Office will work with other government agencies to help young people reach their full potential; make effective transitions to adulthood as they continue to learn, start work, make decisions that…

Ambiguity in group discussions as a resource for communication is studied. How students, aged 13-15 years, elaborate on the concept energy through dialogue is described. Group interviews were conducted with 15 hearing and 20 deaf students. Three probes were used to initiate discussions on different meanings of energy. The results show that the…

The authors' previous work with long-term family caregivers demonstrated the importance of conversational cues, the reliance on humor to convey sensitive information, and the ways in which the interviewer can follow up, with appropriate probes and nonverbal encouragement, to gain necessary insight into the caregiver situation. This article offers…

A small pilot study was conducted to explore the self-concept of young people with a learning disability from a Jewish community in an inner city area. Four young people participated in the project. All attended a college dedicated to the further education of people with special needs from the Jewish community. Semi-structured interviews were…

In common with universities in the United Kingdom, Canada and New Zealand, increasing numbers of Australian universities have established offshore education partnerships, particularly in the Asia-Pacific region. More than one-third of international students currently enrolled in Australian university courses study at a campus in their home country…

The purpose of this study was to examine exemplary communication efforts of 12 selected outstanding schools in the United States. The methodology employed was case study methodology supplemented by interviews with key educational administrators. The results show unusual and outstanding ways that schools communicate with parents and the public, as…