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| Audiovisual Aids | 1 |
| Data Analysis | 1 |
| Formative Evaluation | 1 |
| Interviews | 1 |
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| Research Methodology | 1 |
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| Educational Technology | 1 |
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| Goodman, R. Irwin | 1 |
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Goodman, R. Irwin – Educational Technology, 1984
Discusses the focus group interview as an effective method of eliciting public opinions at three points in the media production process--concept development, script completion, and completion of rough cut. Interview characteristics, objectives, respondent characteristics, moderator role, physical arrangements, interview techniques, and data…
Descriptors: Audiovisual Aids, Data Analysis, Formative Evaluation, Interviews
