Susan M. Fulgham and Michael F. Shaughnessy, Contributing Editors for this journal, present their interview with Marcia C. Linn, Professor of Development and Cognition, specializing in education in mathematics, science, and technology, in the Graduate School of Education at the University of California, Berkeley. Linn is currently investigating…

Discusses the focus group interview as an effective method of eliciting public opinions at three points in the media production process--concept development, script completion, and completion of rough cut. Interview characteristics, objectives, respondent characteristics, moderator role, physical arrangements, interview techniques, and data…

Presents a checklist of criteria that could be used in a formative evaluation of films and videotapes and describes six ways of assessing the products' effects on an audience: observation, questionnaires, group interviews, expert opinions, machine evaluation, and controlled experimentation. (MBR)