Descriptor
| Behavioral Science Research | 1 |
| Credibility | 1 |
| Information Sources | 1 |
| Interaction Process Analysis | 1 |
| Interviews | 1 |
| Mass Media | 1 |
| Peer Relationship | 1 |
| Persuasive Discourse | 1 |
Source
| Communication Research--An… | 1 |
Author
| Cantor, Joanne R. | 1 |
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Peer reviewedCantor, Joanne R.; And Others – Communication Research--An International Quarterly, 1976
Investigates the effects of various source characteristics on the persuasiveness of communications in the area of public health and presents evidence suggesting that a peer appeal can be more effective than a persuasive attempt by a source from a different age group. (MH)
Descriptors: Behavioral Science Research, Credibility, Information Sources, Interaction Process Analysis
