This book presents hands-on information on how to plan, administer, and analyze opinion polls. Guidance is also offered on how to make this strategy accessible to public interest groups. Several examples, checklists, warnings of possible pitfalls, and lists of material and human resources occur throughout the chapters. Major sections address the…

Practical information is provided, in a question and answer format, for community college officials who are planning to conduct a community needs assessment. A brief discussion of the usefulness of needs assessment surveys to the college planning process is followed by descriptions of eight steps to be followed in planning and conducting a survey:…

To continue to be an effective local educational leader in curricular change, fiscal policy making, and, above all, in planning for education, the school administrator must have a continuous flow of usable information on public opinion. The purpose of this book is to provide the administrator with practical methods for systematically monitoring…